Under Armour has announced a multi-year sponsorship deal with boxing legend Muhammad Ali. The sportswear giant is set to launch a lifestyle apparel line bearing the former heavyweight champion's likeness and motivational phrases next month, and will also feature him in upcoming marketing campaigns. The agreement is just the latest in a series of moves for the Baltimore-based company, following up an agreement with NBA All-Star Stephen Curry and the subsequent launch of its biggest brand campaign...
Under Armour has announced a multi-year sponsorship deal with boxing legend Muhammad Ali. The sportswear giant is set to launch a lifestyle apparel line bearing the former heavyweight champion's likeness and motivational phrases next month, and will also feature him in upcoming marketing campaigns. The agreement is just the latest in a series of moves for the Baltimore-based company, following up an agreement with NBA All-Star Stephen Curry and the subsequent launch of its biggest brand campaign...
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